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Targeted marketing

Microdata Makes Macro Inroads

It seemed, much like the old saw about the weather, everyone talked about how important hyper-targeted marketing was, but no one was doing anything...
HR team reading CVs, shortlisting and selecting new candidates for job interview

Five Things Hoteliers Should Know About Maintaining Business During the Pandemic

Almost a full year into the COVID-19 pandemic, the hotel industry continues to see drastic changes. To survive, hotels that are welcoming back guests...
Carneros Resort and Spa in Napa, California

25 Hotel Management Companies to Know in 2020

The U.S. economy as a whole has changed drastically since the beginning of March, when LODGING started putting together its annual Guide to Management...
woman cooking with computer

Launching Virtual Services in the Time of Self Isolation

As millions of people self-isolate during the COVID-19 crisis, they are searching for ways to connect with experiences and events from the safety of...
Aloft

Easing Employees Through the Kokua-Filament Merger With Transparency

At the 2019 Lodging Conference in September, the hotel management company Kokua Hospitality, LLC, announced that it has merged with Filament Hospitality to become...
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