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Establishing a Mobile Strategy

Many hotel brands are so eager to get involved with mobile—mobile marketing, mobile booking, mobile services, etc.—that they don't stop to consider what that...

Unhealthy Pace

Over the years, PKF Hospitality Research (PKF-HR) has analyzed the cyclical nature of the lodging industry. Most recently, a lot of attention has been...

Natural Synergies

Today’s environment of interconnectivity, crowdsourcing, flash sales, mobile marketing, and social media adds additional complexity to the already challenging job of driving revenue and...
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