Tag: OTAs
Loyalty Pricing Should Be Weapon of Choice Against OTAs
The last time I saw it, Hilton Worldwide’s marketing campaign could not have been placed any better for me to argue that hotels’ new...
OTAs Engage in Bidding Wars for Top Google Results
According to a report by Mirai, a hotel blog based in Spain, OTAs are making a concentrated effort to outbid hotel brands for their own,...
Brands Battle OTAs for Guest Loyalty
The competition between online travel agencies and hotel chains continues to heat up in an ever-evolving marketplace. Online travel agencies have a symbiotic relationship...
Survey: Consumer Trust in OTAs is Waning
MYRTLE BEACH, S.C.—Fuel, specializing in digital hotel marketing, has announced the survey results of the 2016 Leisure Travel Trends: What Smart Hotels Need to...
OTAs Found Skewing Search Results
There are plenty of ways that online travel agencies influence where guests' book their hotel rooms. Sites like Expedia present hotels according to internal formulas...