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How Business Travelers Buy: Hotel Pricing in a Social World

There is more information than ever before at the point of purchase for a hotel stay. With ratings, reviews, price, brand, and TripAdvisor rank,...

Pressing the Reset Button on TripAdvisor

For a hotel with less-than-desirable TripAdvisor reviews, a major renovation could offer a quick ticket to improving its online reputation. In July of last...
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