Kelly McGuire
How Business Travelers Buy: Hotel Pricing in a Social World
There is more information than ever before at the point of purchase for a hotel stay. With ratings, reviews, price, brand, and TripAdvisor rank, consumers can get a full picture of the value of...
Pricing in a Social World
The advent of online travel agencies (OTAs) ushered in an era of price transparency on a broad scale. Revenue managers suddenly had to pay close attention to their price position relative to the competitive...
Do the Math
With a tight economy and the market still in the recovery phase, hoteliers are seeking out ways to increase incremental revenue and impact the bottom line. Creating upgrades and offers for guests to take...
Natural Synergies
Today’s environment of interconnectivity, crowdsourcing, flash sales, mobile marketing, and social media adds additional complexity to the already challenging job of driving revenue and profits for hotels. Every time you turn around there is...