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What U.S. Travelers Are Looking for When Reading Online Reviews

Most travelers read online reviews before booking a hotel. In a recent Mattress Advisor survey of nearly 1,000 U.S. travelers on social media, the...

Survey: Majority of Travelers Check Online Reviews Before Booking

CHICAGO—More than three quarters of travelers use review sites such as Yelp and TripAdvisor to conduct research prior to booking services, according to a...

98 Percent Of People Find Online Reviews Reliable

ReportLinker, a data company that simplifies how analysts get industry data, conducted a survey to answer three questions: Do people trust online reviews more...

Managing Potentially Damaging Online Reviews

In the age of ubiquitous social media use, a guest’s Facebook status or tweet can have a huge impact on the reputation of a...

Survey Finds Social Media Boosts Hotel Occupancy by 2x

PALO ALTO, Calif.—Hotel properties that actively engage with social media reviews grow occupancy at double the rate of properties that don’t, according to a...