Tag: Midscale
Choice Launches a Brand Extension of Clarion: Clarion Pointe
ROCKVILLE, Md.—Choice Hotels International today unveiled Clarion Pointe, a brand extension of Clarion that brings together its premium elements and an affordable travel experience....
The Importance of Brand Differentiation in the Midscale Space
When travelers are searching for a hotel stay, there are dozens of options for them to choose from—ranging from high-end luxury properties to your...
How Red Roof Plans to Break Into City Centers
Red Roof recently announced plans to expand the Red Collection, a portfolio of upper-economy to midscale hotels in city centers that the company launched...
BW’s SureStay Hotel Group Surpasses 50 Properties Worldwide
Phoenix–Since launching its franchise model in Fall 2016, SureStay Hotel Group has surpassed 50 open properties. The group's portfolio now has 52 properties worldwide...
Tru by Hilton Expands in the U.S. South with Three Openings
MCLEAN, Va.–Midscale hotel brand Tru by Hilton is increasing its presence across the U.S. South with three new property openings in Little Rock, Arkansas;...