Tag: marketing
Grand Traverse Resort’s Triple-Threat Marketing Approach
Through its Barefoot Lifestyle brand, Grand Traverse Resort and Spa in Acme, Mich., has developed a marketing approach that’s generating buzz far beyond state lines.
Holiday Inn Resorts Catering to Kids
ATLANTA—IHG’s (InterContinental Hotels Group) Holiday Inn Resort Brand recently launched a Kid Classified marketing campaign to figure out what kids and parents really want...
The Standard Hotel in Hot Water Over Recent Ad
Boutique and luxury hotels often make a splash with eye-catching, envelope-pushing ad campaigns in glossy magazines. But The Standard, an Andre Balazs Property in...
Renaissance Hotels Launch Interactive Online Game
Last year, Renaissance Hotels rolled out a global ad campaign that encouraged guests to "Live Lift to Discover." To continue promoting that message, the...
Female Business Traveler Boom
Phyllis Stoller, owner of the Women’s Travel Group in New York City, is happy that more hotels are ditching cliché Girlfriend Getaways and instead...