Tag: marketing
Haunted Hotels Promote Ghouls to Attract Visitors
During the Halloween season, dozens of hotels nationwide promote paranormal activity and ghost sightings to entice guests who don’t mind a little fright –...
Working With Professional Sports Teams
Steve Conklin is a busy man year round, but his workload picks up during football and hockey seasons. As director of sales and marketing...
Grand Traverse Resort’s Triple-Threat Marketing Approach
Through its Barefoot Lifestyle brand, Grand Traverse Resort and Spa in Acme, Mich., has developed a marketing approach that’s generating buzz far beyond state lines.
Holiday Inn Resorts Catering to Kids
ATLANTA—IHG’s (InterContinental Hotels Group) Holiday Inn Resort Brand recently launched a Kid Classified marketing campaign to figure out what kids and parents really want...
The Standard Hotel in Hot Water Over Recent Ad
Boutique and luxury hotels often make a splash with eye-catching, envelope-pushing ad campaigns in glossy magazines. But The Standard, an Andre Balazs Property in...