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A Lens on Loyalty: Program Membership, Contribution, Liability, and Costs Continue to Grow 

Strong loyalty programs help hotel brands lower customer acquisition costs, increase direct-to-consumer access, and offset occupancy shortfalls during shoulder periods and weaker economic conditions....
U.S. hotel industry

CoStar: Holiday Calendar Shift Impacts Weekly U.S. Hotel Industry Performance

WASHINGTON—Due to the Veteran’s Day calendar shift, the U.S. hotel industry reported mixed year-over-year performance comparisons, according to CoStar’s latest data through Nov. 16,...

STR, TE Downgrade U.S. Hotel Forecast in Final Revision of 2024

NASHVILLE—STR and Tourism Economics ​downgraded the growth rate in the final U.S. hotel forecast revision of 2024. For 2024, projected gains in average daily rate...

CBRE: U.S. Hotel Performance Expected to Accelerate at Year End

DALLAS, Texas—Despite facing challenges from subdued summer demand and a sluggish third quarter, U.S. hotel performance is expected to reaccelerate in the fourth quarter...
U.S. hotel industry

CoStar: U.S. Hotel Industry Reports Negative Year-Over-Year Performance

WASHINGTON—As projected for election week, the U.S. hotel industry reported negative year-over-year performance comparisons, according to CoStar's latest data through Nov. 9, 2024. U.S....
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