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LODGING On Demand — Episode 9: Considerations for Boutique Hotels

Episode 9: Considerations for Boutique Hotels

LODGING Editor Kate Hughes speaks with Ariela Kiradjian, Partner and COO of Boutique Lifestyle Leaders Association (BLLA), Fran Kiradjian, Founder and CEO of BLLA,...
Hospitality execs on soft brands

Six Hospitality Leaders Talk Soft Brands

What is the role of 
social media in the 
soft brand segment? “Our key social audience includes independent travelers in search of original and local...