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IHG’s New Atwell Suites Brand Launches Franchise Sales in the U.S.

Atlanta - IHG has now launched franchise sales efforts for its newest brand, Atwell Suites, in the U.S. The new upper-midscale hotel brand targets...

Making the Brand: Jennifer Gribble on Developing avid hotels

Last year, IHG announced its plans for a new midscale brand—avid hotels. With more than 100 franchise agreements on the books a year after...
Jennifer Gribble avid hotels

LODGING Insider: Jennifer Gribble Explains IHG’s New avid hotels Brand

LODGING meets with Jennifer Gribble, vice president, Americas, Holiday Inn Express and avid hotels, IHG, at avid's first-ever location in Quail Springs outside of Oklahoma City...
avid

IHG’s First avid hotel Comes To Life Less Than a Year After Launch

Last year, IHG announced its plans for a new midscale brand—avid hotels. Developed with extensive input from both owners and guests, the brand is...