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Texas Hotelier Reenters Best Western’s System Under the SureStay Flag

In 2000, hotelier Dilbag (Tony) Singh opened a Best Western hotel in Mission, Texas. The 54-room, new-build property remained under the Best Western flag...

Wyndham Expands Trademark’s U.S. Footprint with Nine New Properties

PARSIPPANY, N.J.—Wyndham Hotel Group has raised the Trademark Hotel Collection flag at nine new U.S. properties, bringing the soft-brand's portfolio to 70 hotels globally....

Preferred Hotels & Resorts’ Long-term Perspective on Soft Brands

Preferred Hotels & Resorts has been in the independent hotel collection market for half a century. Currently, the company’s upper-upscale and luxury portfolio encompasses...

Independently Minded: The Power of Soft Brands

So far in 2017, two major hotel chains have announced the addition of a new soft brand to their brand portfolios. In January, Hilton’s...

Living in a Brand-Powered World

Today, there seem to be more and more independent hotels with their own distinctive personalities. But success is not a given for these independent...
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