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Grand Traverse Resort’s Triple-Threat Marketing Approach

Through its Barefoot Lifestyle brand, Grand Traverse Resort and Spa in Acme, Mich., has developed a marketing approach that’s generating buzz far beyond state lines.

Southern Living Introduces Branded Hotel Collection

NEW YORK—Time Inc.’s Southern Living introduces the Southern Living Hotel Collection—a small, curated group of independent, four- and five-star level hotels, resorts, and inns...

A Comeback Story

Many chain and boutique hotels have concierges who serve as troubleshooters for guests, offering advice, tips, and suggestions. But the independently owned 98-room Galley...

Connect the Dots

On a recent tour of a $1-million-per-key brand boutique hotel in New York City, I asked my guide, “What is the experience I should...
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