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hotel franchise model

The Hotel Franchise Model: An Enduring ‘Engine of Opportunity’ Worth Preserving

For guests, business owners, employees, and investors, the U.S. hotel and lodging industry is incredibly appealing. In part, that’s because we have a franchising...

Hilton’s Annual Trends Report Finds Travelers Will Want High-Impact Experiences in 2025

MCLEAN, Virginia—Although 2024 was dubbed the "Year of the Great Recharge," where sleep retreats made headlines, mindful drinking rose in popularity and wellness-themed guestrooms...
brands to watch

5 Brands to Watch: Extended Stay, Mid-Market Flags Drive Hot Product Pipelines for Franchisors

Over the last several years, new brands have been rolled out at a dizzying pace by the major franchise companies, all of whom are...
Spark by Hilton Opens First Canadian hotel

Spark by Hilton Brand Opens First Canadian Hotel

TORONTO, Canada, and McLEAN, Virginia—Hilton and JM Hospitality Inc. announced the opening of Spark by Hilton Toronto Markham, marking the brand’s entry into the...
Hilton Frankfurt Gravenbruch Hotel Conversion

Hilton Signs Management Agreement for Hotel Conversion in Frankfurt, Germany

FRANKFURT, Germany—Hilton announced the signing of the 225-room Hilton Frankfurt Gravenbruch as part of a management agreement. The property will go through a conversion...
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