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HSMAI Marketing Strategy Conference

Exploring New Trends in Hospitality Marketing at HSMAI’s 2020 Marketing Strategy Conference

It’s a new year and, while hotel marketers face many of the same recurring issues, 2020 is expected to present both new challenges and...
Growing direct booking revenue via digital marketing

Best Practices for Growing Direct Booking Revenue

Digital marketing has been around for more than 20 years, yet it still feels very disruptive, and for most organizations, is under-delivering on its...
Hotel search - TripAdvisor and Trip.com - booking

TripAdvisor Partners With China’s Ctrip

NEEDHAM, Mass. and SHANGHAI — As outbound Chinese travel continues to boom, Trip.com Group Limited—formerly known as Ctrip.com International Ltd.—and TripAdvisor have announced a...
Boosting occupancy in the first quarter

Radisson Rewards Partners With WeHotel, Jin Jiang’s Booking Platform

Radisson Hotel Group's loyalty program, Radisson Rewards, announced a new collaboration with WeHotel, the global hotel booking platform for Jin Jiang International. Effective June 30,...
RateGain Acquires BCV

RateGain Acquires BCV, Creates Guest Experience Cloud Platform

CHICAGO—RateGain has acquired hospitality-focused social media provider BCV. The combined companies will now offer a guest experience cloud platform with proprietary digital products designed...
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