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Ask Anthony Melchiorri

Ask Anthony: How Can Hotels Take Advantage of AI Technology?

I keep hearing about AI technologies like ChatGPT in the news. How can hotels best take advantage of this new technology?* As a veteran of...
Tyme Global

AI Plus: Is A Hybrid Model the Way Forward?

AI, or artificial intelligence, is all the talk these days. It is quickly becoming part of how we do business. For hoteliers, the question...
Cybersecurity risks, data collection, data security

Post-COVID Choices: Choosing the Right PMS Provider

The travel and hospitality industry has been tested in new ways in the wake of the COVID-19 pandemic. According to the U.S. Travel Association,...
Cybersecurity risks, data collection, data security

HFTP Forms Task Force to Develop Guidance on Secure Data Collection and Use

AUSTIN, TEXAS — The movement toward high-tech solutions to engage guests and customers has increased in the hospitality industry and has especially accelerated over...
Digital marketing

Five Digital Marketing Mistakes That Hotels Should Avoid

It’s been a tough year for everyone. Hospitality businesses have been trying to operate sustainably in ever-shifting circumstances. As occupancy levels remain well below...