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Loyalty-Related Hotel Bookings Surpass 50 Percent of All U.S. Bookings

ROCKVILLE, Md. — Hotel brand loyalty programs continue to play a major factor in where and how guests are booking their stays. Today loyalty-related...
Metlife Stadium in Rutherford, N.J.

How Hotels in Super Bowl Host Cities Performed Over the Past Decade

In December, STR forecasted that average daily rate (ADR) in the Miami/Hialeah market would reach record levels this Super Bowl weekend, with ADR projected...
hotel stock

STR: U.S. Hotel Industry Ends 2019 on a Positive Note

HENDERSONVILLE, Tenn. — The U.S. hotel industry reported positive results across three key performance metrics during December 2019, according to data from STR. In...
U.S. Hotel Results - November 2019

U.S. Hotel Industry Posts Positive Year-Over-Year Results in November

HENDERSONVILLE, Tenn. — The U.S. hotel industry reported positive results across three key performance metrics during November 2019, according to data from STR. In...
Aerial drone image of Miami Beach

Miami Hotel Rates to Top Super Bowl Weekend Record

BROOMFIELD, Colo.—Hotel average daily rate (ADR) in the Miami/Hialeah market is projected to reach a record level during Super Bowl weekend in 2020, according...
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