COLUMBUS, Ohio—Red Roof’s business continued to grow in 2015 reaching a total of almost 450 locations and adding 88 new franchisees, a 22 percent increase. With development deals in Brazil, Canada, and Thailand and a total of 69 new deals penned, the brand is on track to have over 500 Inns by the end of 2016.
“Red Roof’s growth is indicative of the sharp, strong evolution of the brand in just the past year,” notes Andrew Alexander, president, Red Roof. “With growth in the U.S. and expansion in international markets, Red Roof is poised to become one of the most globally recognized lodging solutions. We are looking forward to our continued upward trajectory in 2016.”
Red Roof has a long-term strategic development plan to create brand consistency and loyalty nationally and internationally and began rolling out that plan in 2015:
Brazil: Partnered with Nobile Hotels to develop 35-40 properties across the country over the 25 years and opened its first location in Curitiba on Sept. 1, 2015.
Canada: Signed a 20-year deal with developer Glenn Squires to build and brand 40 hotels across Canada, breaking ground in Spring 2016 with three locations.
Thailand: Partnered with Paragon Hotels Limited to open a series of new-build hotels across Thailand between 2017-2020, actively securing sites in all major tourist locations from Bangkok to Phuket.
“Red Roof is always seeking the right international partners with deep local knowledge for the brand’s expansion globally,” says Phil Hugh, chief development officer, Red Roof. “The plan is to expand the brand to travel consumers around the world who are seeking a pleasant, safe and clean lodging experience at a value price.”
In addition to its growing global collection of properties, Red Roof has been building or upgrading to, more PLUS+ locations across the country. There were 36 locations in 17 states by the end of 2015 with about 50 locations in 19 states planned by the end of 2016. The focus has been on growth west of the Mississippi in addition to adding more franchisees to the portfolio.
As 2016 unfolds, Red Roof intends to build on its immense 2015 successes with an aggressive U.S. and international plan to expand the Red Roof brand, attract more franchisees and investors, continue to provide top-tier service and amenities to guests at a value price, and creatively enhance the PLUS+ product by continuously listening to its customers.