NORWALK, Conn.—The hectic holiday season can unhinge even those with holiday spirit to spare, which is why 56 percent of Americans admit that they need a vacation from the holidays, according to a new survey commissioned by priceline.com. It was that insight that led priceline.com to launch a new holiday promotion called Express Deals Unwrapped, which “unwraps” the names of deeply discounted Express Deal hotels on the priceline.com app.
“Our customer data shows that mobile bookings typically spike around Thanksgiving, Christmas Day, and New Year’s Eve as travelers visit friends and family and gift new mobile devices,” said John Caine, chief product officer at priceline.com. “With Express Deals Unwrapped, we’ve joined with our hotel partners to offer on-the-go, mobile customers savings of up to 60 percent during the busiest time of the year.”
Priceline.com’s Holiday Survey also revealed that nearly half of all millennials buy themselves gifts every year when shopping, versus 33 percent of generation x. Nearly 30 percent of those polled wish they could “forget” a family member at home during a holiday trip. Roughly 43 percent would like to unwrap a tropical vacation package this year.