LUX Interactive Collaborates With Red Roof Inn

TROY, Michigan—LUX Interactive announced a collaboration with Red Roof Inn aimed at updating its digital infrastructure. This partnership drives the migration of Red Roof Inn’s website from Tridion on-premise to Tridion Cloud.

Red Roof Inn, a hospitality brand with nearly 700 properties spanning multiple brands, sought a solution for its digital presence and operational efficiency. The partnership includes:

  • Tridion Cloud’s infrastructure gives Red Roof Inn’s website the ability to manage increased traffic with uninterrupted user experiences during peak demand.
  • The migration facilitates the deployment of updates, new features, and improvements, enabling Red Roof Inn to adapt to market changes and user preferences
  • It eliminates on-premise infrastructure overheads. The pay-as-you-go model allows for resource allocation.
  • Tridion Cloud includes security protocols and compliance standards, fortifying Red Roof Inn’s data protection and ensuring adherence to industry security regulations.
  • Leveraging Tridion Cloud’s distributed server infrastructure updates website performance with faster loading times and user experience, thereby boosting engagement and satisfaction.
  • Tridion Cloud’s redundancy and disaster recovery mechanisms include uninterrupted operations. Failover systems ensure website resilience against potential disruptions, ensuring continuous availability.
  • Access to technologies and integrations with third-party services enables Red Roof Inn to remain competitive.

The collaboration between LUX Interactive and Red Roof Inn signifies a move toward digital transformation, showing a commitment to leveraging technology.

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