Lifestyle Hotels Dominate Lodging

Though they have a somewhat nebulous definition, so-called lifestyle hotels are dominating the lodging industry. Every major hotel company has at least one “lifestyle” brand, and many boutique properties are self-branding as lifestyle hotels. While each lifestyle hotel looks and feels a little different, they do have some things in common. Most have a lobby optimized for social interaction, trendy restaurants with location-inspired menu items, and the incorporation of a local art scene. And guests are responding; ADR and occupancy at lifestyle properties are higher than the overall industry average. To learn more about this growing segment, click here.

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