Dallas-based G6 Hospitality offers travelers two economy brands—Motel 6 in the transient category and Studio 6 in extended stay. The company has a reputation for providing safe, clean, and attractively designed accommodations. Earlier this year, Jim Amorosia, who had been with G6 for 33 years and had served as CEO since 2011, announced his retirement. Rob Palleschi, G6 Hospitality chief development officer, was appointed to the position of interim president and CEO in April.
AT A GLANCE:
» Ownership split (U.S. properties) | 434 corporate-owned or managed and 970 franchised
» Rewards program | N/A
» Length of contract | Not disclosed
» Contact | Mike McGeehan, franchisesales@g6hospitality.com, 888-842-2942
| Brand Name | What It's About | Chain Scale | Competitive Set | Franchise Fees | Target Customer | U.S. Properties/States | Global Pipeline |
|---|---|---|---|---|---|---|---|
| Motel 6 Since: 1996 | Clean, comfortable rooms at the lowest price of any national chain. | Economy | Days Inn, Econo Lodge, Microtel, Super 8 | Application: $5,000 Initial: $25,000 (less if Application fee paid) Royalty: 5% GRR Marketing & Reservation: 3.5% GRR | Families, business travelers, road travelers, millennials | 905/48 | 80 |
| Studio 6 Since: 1999 | Affordable furnished studios at low weekly rates located in major business complexes with easy access to shopping, entertainment, and restaurants. | Economy | Extended Stay America, WoodSpring Suites, InTown Suites, Mainstay Suites | Application: $5,000 Initial: $25,000 (less if Application fee paid) Royalty: 5% GRR Marketing & Reservation: 2% GRR | Travelers seeking extended stays, contract employees | 92/23 | 61 |
