Mark Lewis-Brown
Leveraging the Power of a Hotel’s CRS To Improve Direct Bookings
Direct bookings are the "Holy Grail" for every single hotelier around the globe. Often elusive, direct bookings have a significant impact on a property’s financial performance but leave hoteliers waging an uphill battle to...
Boosting a Hotel’s Direct Booking Conversion Rate Without Giving Away Rooms
One of the biggest and most widespread misconceptions in the hotel industry is that discounting is the best way to boost direct bookings. Even though this has been proven over and over again to...