Kelsey Fenerty
Meetings Momentum: Corporate Group Business Continues to Outgrow Other Segments
U.S. hotel performance has continued to inch toward normalized levels over the past three-plus quarters. The trend of normalization is evident across most data segments, but in recent months, particular attention has been drawn...
Pricing Trends: Class-Level Patterns and the Impact of Inflation
Over the past two years, class-level hotel occupancy has served as a proxy to track the recovery of different industry segments. The lower-tier, leisure-based classes have led occupancy recovery since the early days of...
Hotel Segmentation: Understanding U.S. Demand Patterns Amid Pandemic Shifts
The pandemic has no doubt created a shift in the U.S. hotel demand mix, but while deviations from historical trends have been aplenty, recent data shows a return of seasonal patterns. With concerns persisting...
Unique Advantage: Soft Brands Positioned to Recovery Quickly
One week ahead of the long-awaited Memorial Day weekend, U.S. soft brand hotels reached the 50 percent occupancy mark for the first time since March 2020. For soft brands, which are collections of unique...
Holding On: The Resilience of Rural Hotels
Per STR, rural hotels are defined as hotels found in submarkets with a population density below 150 people per square mile, or the first quartile of total submarkets by population density. Key performance indicators...