Evan Grossman
Family Business: How Jennifer Gipfert Runs TWC Management
Jennifer Gipfert often lays awake at night with her mind racing in a million directions. And that was before the coronavirus crisis crashed the global economy and, in particular, the travel industry, to a...
When Upgrading Properties, Don’t Sleep on Tech
Lost in the trend of upgrading economy hotels to fancier brands and garden-variety improvement projects to keep pace with evolving brand standards are upgrades hoteliers must make to keep their guests happy: technology enhancements.
“We...
Standard Upgrade: Smart Advice for Tackling Your Next PIP
There’s no shortage of scenarios in which hoteliers need to secure financing for property enhancements. Whether transforming a hotel from economy to upscale, refreshing a property to comply with brand standards, upgrading tech capabilities,...
Three Ways to Tap Into the Experiential Travel Boom
It takes more than a pool or a spa to woo guests. In 2020, thrill-seeking travelers are looking for more interesting and immersive things to do while they’re in town, giving rise to the...
Positive Impact: Viceroy Hotels Asks For More Out of Social Influencers
When influencer Andrew Glatt stayed at the Viceroy Chicago in November, neither the hotel’s Tesla Model X house car, its sprawling rooftop lounge, nor its complimentary shoeshine service ever appeared in his Instagram post....
