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Anne Smith

LODGING Insider: Anne Smith on Revitalizing Comfort Hotels

LODGING interviews Choice Hotels' Vice President of Brand Management and Design, Anne Smith, about the revitalization of Choice's Comfort brand, today's industry trends, leading market segments, and what role brands play in today's hospitality...

Comfort Hotels Launch National Waffle Day Campaign

ROCKVILLE, Md.—For National Waffle Day on August 24, Comfort Inn and Comfort Suites hotels are launching a waffle-centric campaign. The brands are asking guests and followers on social media to help pick a new...
Comfort Hotel

Comfort To Open More Than One Hotel Per Week In 2019

ROCKVILLE, Md.-- The Comfort hotels brand, franchised by Choice Hotels International, Inc., welcomed a new Comfort Suites just outside of Columbus, Ohio, as it announced that the brand is on pace to open more than one hotel per...
Comfort Logo

Comfort Brand Debuts First Hotels With New Logo

ROCKVILLE, Md.—The Comfort brand is opening its first two hotels with its new logo, following the unveiling of the new brand image at Choice Hotels' annual convention in May. The Comfort Inn & Suites in...
The New Comfort logo

Comfort Brand Unveils New Logo at Choice Hotels’ Annual Convention

ROCKVILLE, Md.—Choice Hotels' Comfort brand revealed a new logo to thousands of franchisees at the company's annual conference taking place in Las Vegas from May 1-3. The unveiling marks a milestone for the brand...