In June, Wyndham Worldwide completed a major spin-off of its vacation ownership and hotel businesses, creating Wyndham Hotels & Resorts. Several acquisitions in the past 12 months expanded Wyndham’s footprint dramatically. Now, the company lays claim to nearly 9,000 hotels and 20 brands. After acquiring AmericInn last year, Wyndham kept up the momentum by announcing an agreement with American Hotel Income Properties REIT to convert 44 U.S. hotels. Several months later, the company completed its biggest deals of the year, acquiring La Quinta’s franchising and management business (totaling 900 hotels) and selling its Knights Inn brand (totaling 350 properties) to RLH Corporation for $27 million.
AT A GLANCE:
» Ownership split (U.S. properties) | 53 corporate-owned or managed and 6,186 franchised
» Rewards program | Wyndham Rewards
» Length of contract | Varies
» Contact | Chip Ohlsson, hotelfranchise@wyn.com, 888-223-4668
| Brand Name | What It's About | Chain Scale | Franchise Fees | Target Customer | Global Properties |
|---|---|---|---|---|---|
| Days Inn by Wyndham Since 1972 | A bright take on travel focusing on the little things that surprise and delight guests. | Economy | Application: $2,500 Royalty: 5.5% GRR Marketing: 3.8% GRR | Value-conscious travelers | 1,759 |
| Howard Johnson by Wyndham Since 1954 | Delivering a warm, friendly experience for families looking for dependable accommodations. | Economy | Application: $2,500 Royalty: 4.5% GRR Marketing: 2% GRR | Families and leisure travelers | 347 |
| Microtel by Wyndham Since 1988 | Provides a consistent, seamless stay designed to give guests an affordable hotel experience. | Economy | Application: $2,500 Royalty: 6% GRR Marketing: 2% GRR | Leisure and business travelers, traveling contractors | 339 |
| Super 8 by Wyndham Since 1976 | With thousands of locations across North America, this brand is a companion on the road that leaves travelers refueled for their journey ahead. | Economy | Application: $2,500 Royalty: 5.5% GRR Marketing: 3% GRR | Leisure and business roadtrippers | 2822 |
| Travelodge by Wyndham Since 1966 | Designed to be guests' base camp, keeping them rested, refueled, and close to adventure at an affordable price. | Economy | Royalty: 4.5% GRR System Assessment: 4% GRR (2% Marketing, 2% Basic Reservation), $0.10 charge/room/day for the first 100 rooms + $0.05/room/day for each additional room | Hardworking leisure travelers | 432* US & Canada |
| AmericInn by Wyndham Since 1987 | Providing genuine hospitality in nearly 200 welcoming locations across the U.S. | Midscale | Application: $2,500 Royalty: 5% GRR Marketing: 2% GRR | Leisure travelers, families, seniors, corporate travelers, sports teams | 199 |
| Baymont by Wyndham Since 1987 | Great value and friendly service, bringing the comforts of home to guests with inviting rooms, useful amenities, and free breakfast. | Midscale | Application: $2,500 Royalty: 5% GRR Marketing: 3.5% GRR | Leisure, frequent business travelers, traveling contractors | 486 |
| Hawthorn Suites by Wyndham Since 1983 | Extended-stay hotels that encourage guests to stay longer and better. | Midscale | Application: $2,500 Royalty: 5% GRR Marketing: 2.5% GRR | Extended-stay leisure and business travelers, families who are relocating | 111 |
| LaQuinta Since 1987 | High-quality, predominately new construction midscale to upper-midscale hotels. | Midscale | Application: $5,000 ($55,000 minimum) Royalty: 4.5% GRR (-5%) Marketing: 2.5% GRR | Corporate business, leisure, and group travelers | 907 |
| Ramada Worldwide by Wyndham Since 1990 | A range of globally diverse properties for travelers looking for both full-service stays and quick stopovers. | Midscale | Application: $2,500 Royalty: 4.5% GRR Marketing: 4% GRR | Leisure and business travelers, travel agents | 847 |
| Wingate by Wyndham Since 1995 | Featuring oversized guestrooms and essential amenities, this brand creates a relaxed environment that keeps guests connected, productive, and on-schedule. | Midscale | Application: $2,500 Royalty: 4.5% GRR Marketing: 4% GRR | Business and leisure travelers | 154 |
| Tryp by Wyndham Since 2010 | Tucked in the heart of the world's greatest cities, this brand is on the pulse of the best local hot spots and must-see sites. | Upper-midscale | Application: $2,500 Royalty: 5% GRR Marketing: 5% GRR | Business and leisure travelers looking for city-central locations | 112 |
| Wyndham Garden Since 2010 | Found in key airport and suburban locations, this brand offers thoughtful guestrooms, cozy lounges, and flexible meeting spaces. | Upper-midscale | Application: $10,000 Royalty: 5% GRR Marketing: 3% GRR | Convenience-focused business and leisure travelers | 113 |
| Wyndham Hotels and Resorts Since 1996 | Full-service brand with hotels located in key business and vacation destinations with smartly designed guestrooms and thoughtful amenities. | Upscale | Application: $10,000 Royalty: 5% GRR Marketing: 3% GRR | Service-minded business and leisure travelers | 114 |
| Wyndham Grand Since 1996 | An approachable upscale hotel in some of the world’s most sought after destinations infusing local culture and style to create distinct environments. | Upper-upscale | Application: $10,000 Royalty: 5% GRR Marketing: 3% GRR | Affluent business and leisure travelers | 39 |
