With the brand landscape quickly evolving and offering more choices for hotel owners, LODGING‘s annual Guide to Franchising serves as a resource to help hoteliers understand the market with important brand information. This online guide provides data on each brand within a company’s portfolio, covering chain scales, franchise fees, and the number of properties in their network.
The following companies and their brands are listed in alphabetical order. All numbers are reflective as of March 31, 2024.
Red Roof
COMPANY SNAPSHOT
- Total number of properties (Global): 701
- Total number of properties (U.S.): 700
- Rewards Program: RediRewards
- Contact: Matthew Hostetler, mhostetler@redroof.com
| BRAND | FRANCHISING SINCE | CHAIN SCALE | FRANCHISE FEES | PROPERTIES IN SYSTEM | ROOMS IN SYSTEM |
|---|---|---|---|---|---|
| HomeTowne Studios | 2015 | Extended Stay | Application: $5,000 Royalty: 5.5% of GRR Marketing: 3% of GRR | Franchised: 30 Corporate: 46 | Franchised: 1,191 Corporate: 6,061 |
| Red Roof Inn | 1996 | Economy | Application: $3,000 Royalty: 5% of GRR Marketing: 4% of GRR | Franchised: 43 Corporate: 577 | Franchised: 5,436 Corporate: 46,230 |
| Red Roof PLUS+ | 2014 | Upscale Economy | Application: $3,000 Royalty: 5% of GRR Marketing: 4% of GRR | Franchised: 80 Corporate: 0 | Franchised: 8,659 Corporate: 0 |
| The Red Collection | 2017 | Upscale Economy Soft Brand | Application: $5,000 Royalty: 4.5% of GRR Marketing: 3% of GRR | Franchised: 5 Corporate: 0 | Franchised: 474 Corporate: 0 |
