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Developing Narratives for Themed Destinations

Developing Narratives for Themed Destinations

Brand immersion is not a new concept, but as the role of technology in our everyday lives grows, having a holistic hospitality brand is increasingly important. Cohesive brand narratives have the power to pull consumers away from their screens, encouraging ...

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Authentic Hotels Are Not a Myth

Authentic Hotels Are Not a Myth

The popularity of Airbnb has given rise to a set of consumer preferences that, until now, have been largely underestimated by many in the hotel industry. That is now changing, as more hoteliers recognize one of the key learnings from ...

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On the Move: This Week’s Comings and Goings

On the Move: This Week’s Comings and Goings

Canyon Ranch in Tucson, Ariz., has announced the addition of three new directors: Kevin Coleman as global director of revenue management, Denise Bruzzone as global director of sales, and Ricky Ocampo as food & beverage director. Here’s a look at ...

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Design Trends Becoming More Millennial-Minded in 2017

Design Trends Becoming More Millennial-Minded in 2017

Interior design makeovers will change some of the biggest brands in the hospitality space come 2017, especially as they aim to please a younger set of independent travelers. Jessica Lotner, interior designer at The McBride Company, recently sat down with ...

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Designing for the Digital Native: Generation Z

Designing for the Digital Native: Generation Z

While marketers across all industries have focused heavily on attracting millennials, another generation of consumers is coming of age. The oldest members of this demographic are barely out of high school, but the traits and habits of Generation Z are ...

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Margaritaville Grand Cayman Gives Design Sneak Peek

Margaritaville Grand Cayman Gives Design Sneak Peek

GRAND CAYMAN—The first renderings and amenity details of the Margaritaville Grand Cayman Beach Resort have been revealed. The 285-room beachfront property, set on the picturesque Seven Mile Beach, will be an ideal addition to the Caribbean and the company’s rapidly ...

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