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Industry Struggles to Track Travelers Across Devices

Industry Struggles to Track Travelers Across Devices

Tracking the online behavior of travelers across a range of devices remains a significant challenge for the travel and tourism industry, according to a recent survey of industry marketing professionals. The EyeforTravel’s State of Data and Analytics in Travel Report ...

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Renaissance Hotels Launch Interactive Online Game

Renaissance Hotels Launch Interactive Online Game

Last year, Renaissance Hotels rolled out a global ad campaign that encouraged guests to “Live Lift to Discover.” To continue promoting that message, the brand recently launched an interactive film-based gaming experience, Discovery Doors. The film was created by New ...

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