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Are Guests and Hotels Ready for Chatbots?

Are Guests and Hotels Ready for Chatbots?

Understanding and predicting customers’ online behavior helps travel and hospitality businesses better anticipate and meet guests’ needs. The rise of artificial intelligence (AI) presents an opportunity for hospitality brands to deploy chatbots, automated software that interacts with guests through SMS text or ...

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Google Updating Hotel Review Format

Google has announced its intention to roll out a new user interface and feature set around hotel reviews. Earlier in May, the search engine started testing new review features for hotels, including displaying third-party reviews in a carousel format and ...

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Industry Struggles to Track Travelers Across Devices

Industry Struggles to Track Travelers Across Devices

Tracking the online behavior of travelers across a range of devices remains a significant challenge for the travel and tourism industry, according to a recent survey of industry marketing professionals. The EyeforTravel’s State of Data and Analytics in Travel Report ...

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Renaissance Hotels Launch Interactive Online Game

Renaissance Hotels Launch Interactive Online Game

Last year, Renaissance Hotels rolled out a global ad campaign that encouraged guests to “Live Lift to Discover.” To continue promoting that message, the brand recently launched an interactive film-based gaming experience, Discovery Doors. The film was created by New ...

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