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U.S. Consumers Want More Tech in Hotels

U.S. Consumers Want More Tech in Hotels

U.S. consumers are more likely to show up, shop, eat, and stay at businesses that offer more technology and hotels are no exception, according to a recent survey of 1,000 consumers commissioned by commercial tablet and engagement company, Bouncepad. The ...

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Using Mobile To Improve Traveler Loyalty

Using Mobile To Improve Traveler Loyalty

The mobile-loving tendencies of today’s consumers—particularly those in their twenties and early thirties known as the Millennial demographic—are dramatically transforming how they go about researching and booking their lodging and travel plans. Whereas travelers historically booked their vacations three to ...

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The Promise of Beacon Technology for the Hospitality Industry

The Promise of Beacon Technology for the Hospitality Industry

As with many digital innovations, beacons started as a little-known technology that quickly gained popularity. Connected to the Internet of Things (IoT), beacons offer the capability to send geolocation-based personalized recommendations and notifications. They are extremely effective in tracking indoor ...

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Industry Struggles to Track Travelers Across Devices

Industry Struggles to Track Travelers Across Devices

Tracking the online behavior of travelers across a range of devices remains a significant challenge for the travel and tourism industry, according to a recent survey of industry marketing professionals. The EyeforTravel’s State of Data and Analytics in Travel Report ...

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The Necessity of a Mobile-Booking Strategy

The Necessity of a Mobile-Booking Strategy

Facebook launched its City Guides feature last month, giving even more credibility to the idea that mobile devices’ importance to hotel distribution will only grow. Facebook’s new offering in particular is intriguing because of its location-specific content for travelers, its ...

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