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Industry Struggles to Track Travelers Across Devices

Industry Struggles to Track Travelers Across Devices

Tracking the online behavior of travelers across a range of devices remains a significant challenge for the travel and tourism industry, according to a recent survey of industry marketing professionals. The EyeforTravel’s State of Data and Analytics in Travel Report ...

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The Necessity of a Mobile-Booking Strategy

The Necessity of a Mobile-Booking Strategy

Facebook launched its City Guides feature last month, giving even more credibility to the idea that mobile devices’ importance to hotel distribution will only grow. Facebook’s new offering in particular is intriguing because of its location-specific content for travelers, its ...

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Mobile Trends to Watch This Year

Mobile Trends to Watch This Year

In 2016 and beyond, mobile technology’s presence in the hospitality industry will have a major impact on hotels’ day-to-day processes. Here are some major trends to watch this year. Mobile locks. While using a mobile phone as a room key ...

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Priceline Partners with Chevrolet for Hotel Bookings

Priceline Partners with Chevrolet for Hotel Bookings

NORWALK, Conn.—Priceline.com, part of The Priceline Group, announced a partnership with General Motors, launching the rollout of a priceline.com-powered hotel booking service through the new Chevrolet AppShop. The partnership will be unveiled at the 2014 Consumer Electronics Show. Through the ...

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Building Guest Loyalty in the Digital Age

Building Guest Loyalty in the Digital Age

As the distribution landscape continues to evolve and more guests turn to online and mobile sources to research and book their stays, hotel companies need to devote more energy and dollars toward achieving long-term consumer loyalty, says Umar Riaz, the ...

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Marriott Mobile Check-In Goes Global

Marriott Mobile Check-In Goes Global

Mobile check-in from Marriott Hotels, the signature brand of Marriott International is now available at 20 additional Marriott hotels in 19 countries including United Kingdom, Mexico, United Arab Emirates, and India. First launched at 329 hotels in the U.S. and ...

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