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Study: Indirect Booking Linked To Lower Guest Satisfaction

COSTA MESA, Calif.—When guests book through an independent travel website or mobile app instead of directly with the hotel, they are more likely to...

These Are the OTAs People Are Talking About On And Off Social Media

NEW YORK–In a new analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial rankings on the top performing online travel agents...

U.S. Consumers Want More Tech in Hotels

U.S. consumers are more likely to show up, shop, eat, and stay at businesses that offer more technology and hotels are no exception, according...

Using Mobile To Improve Traveler Loyalty

The mobile-loving tendencies of today’s consumers—particularly those in their twenties and early thirties known as the Millennial demographic—are dramatically transforming how they go about...

The Promise of Beacon Technology for the Hospitality Industry

As with many digital innovations, beacons started as a little-known technology that quickly gained popularity. Connected to the Internet of Things (IoT), beacons offer...
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