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The Asia Pacific Hotel Pipeline Excluding China Is Growing

The Asia Pacific Hotel Pipeline Excluding China Is Growing

The most recent Asia Pacific construction pipeline report from Lodging Econometrics shows that the total pipeline excluding China has grown by 10 percent year-over-year (YOY), reaching 1,688 projects/342,670 rooms. The number of projects under construction in the pipeline is up ...

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U.S. Hotel Franchises with the Largest Construction Pipelines

PORTSMOUTH, NH—According to the recent U.S. Construction Pipeline Trend Report from Lodging Econometrics, the franchise companies with the largest pipelines are Marriott (1,288 projects/166,096 rooms), Hilton (1,243 projects/140,912 rooms), and IHG (817 projects/84,676 rooms). These three franchise companies comprise 67 ...

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Living in a Brand-Powered World

Living in a Brand-Powered World

Today, there seem to be more and more independent hotels with their own distinctive personalities. But success is not a given for these independent hotels. Many of them are aligning with major hotel companies and becoming part of a “soft ...

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Marriott Tops the U.S. Franchise Construction Pipeline

Marriott Tops the U.S. Franchise Construction Pipeline

Marriott International currently has the largest construction pipeline of any franchise company in the U.S. with 1,288 projects totaling 166,096 rooms, according to a recent report from Lodging Econometrics. The company’s largest brands in the pipeline are: Fairfield Inn with ...

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Marriott Enters Category Marketing With New Campaign

Marriott Enters Category Marketing With New Campaign

Marriott International announced a new advertising campaign to promote multiple brands and connect guests with associates. The “Golden Rule” campaign marks the company’s entry into category marketing; It’s the first campaign that features four Marriott brands together: Courtyard by Marriott, Fairfield ...

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