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How to CEO a Hotel Chain

How to CEO a Hotel Chain

Now that you know how to build your own hotel chain, let’s talk about how to run it right. It is critical to understand that getting there and staying there are two vastly different things. You’ve developed a good product ...

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Managing and Pricing Hotel Rooms Online

Managing and Pricing Hotel Rooms Online

Becoming a master of the universe requires always going up to the 50,000-foot view so you can see what’s going on above all the noise. Few things are as noisy as running a hotel and revenue management, but by sticking ...

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How Hotels Can Build a Local Market Base

How Hotels Can Build a Local Market Base

The most important distribution channels you have are walk-up, direct, and drive-by business from your local market. The strongest performing hotels shoot for at least 50 percent via direct local. Here’s how to do it. There’s an old rule called ...

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Magnuson Announces Co-Op Advertising Plan

Magnuson Announces Co-Op Advertising Plan

LONDON—Magnuson Hotels has announced that it will be reinvesting 20 percent of the fees paid by each member hotel into local co-op marketing. “We are proud to break away from the normal practices and demonstrate to our hotels our commitment ...

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Magnuson Hotels Launches Rebranding Effort

Magnuson Hotels Launches Rebranding Effort

After opening approximately 150 branded properties in the United States over the last 12 years, Magnuson Hotels is giving its brands—Magnuson Grand, Magnuson Hotels, and M Star Hotels—a facelift in a company-wide rebranding effort. This makeover will allow each property ...

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