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High-Tech Housekeeping

What’s most important to hotel guests? You’ll get no penalty if the word “service” immediately came to mind. Guest service is and always will remain the essence of hospitality, but in this age of a transient population hotel cleanliness has overtaken service in the eyes of the traveling public, according to research conducted by Booz and Company. That sentiment is at the heart of Best Western International’s rollout of its I Care Clean program this year. “Cleanliness is important, but cleaning practices haven’t changed much. We wanted to take it to a different level,” Ron Pohl, Best Western’s senior vice president of brand management and member services said during a showcase of the new program at the Best Western Plus Bloomington Hotel at Mall of America in Bloomington, Minn. The hotel is owned by Regency Hotel Management of Sioux Falls, S.D. And that it did. Two years in the making, the I Care Clean program being rolled out across all 2,200 Best Western hotels in North America—more than 700 have already implemented the program—is a somewhat high-tech type of housekeeping. It brings advanced technologies that are used in hospitals, including UV wands and backlights, even “clean” remote controls, to the ...

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