DALLAS, Texas—NewcrestImage has opened the Dallas area’s first dual branded hotel, featuring a 181-room Courtyard by Marriott and a 120-suite TownePlace Suites by Marriott. The property, which is managed by NewcrestImage, is located on 10 acres of a 52-acre site owned by the company in Grapevine, two miles from the DFW Airport.
“Having two hotels in one building offers us several very significant advantages including lower costs for real estate, construction, and operations, plus a wider audience for our marketing initiatives,” said Mehul Patel, chairman and CEO of NewcrestImage.
The two hotels have individual entrances but share the same management and sales team, as well as the same housekeeping staff, with personnel having been thoroughly cross-trained about the distinctive features of both brands. The properties also share a resort-style outdoor swimming pool; an exercise facility; and more than 13,000 square feet of modular meeting space.
“This dual branded hotel represents the perfect lodging choice for our customers in the Dallas-Fort Worth metroplex because it accommodates a broad range of guest needs—from short business or leisure stays with the Courtyard by Marriott to long-term stays with the TownePlace Suites,” said Brian King, global brand officer for Marriott International.
The new dual branded hotel in Dallas becomes only the third in Texas—with others located in Houston and Austin.
Dallas-based NewcrestImage now owns and operates 17 hotel properties, with five properties under construction and another two real estate properties in various stages of development.