Industry NewsBrandsBW Premier Collection Adds Cypress Bend Resort

BW Premier Collection Adds Cypress Bend Resort

PHOENIX—Best Western Hotels & Resorts announced today the addition of the BW Premier Collection Cypress Bend Resort Golf and Conference Center. The property—located on the pristine Toledo Bend Lake in Many, La., is home to an 18-hole championship golf course, spa, and indoor/outdoor heated swimming pool. BW Premier Collection is Best Western’s soft brand, consisting of carefully selected upscale, high-quality independent hotels and resorts in key markets that deliver exceptional and unique travel experiences, while retaining their design, name, and orientation.

“We are thrilled to welcome the Cypress Bend Resort Golf and Conference Center to the Best Western family,” said Ron Pohl, senior vice president of Brand Management for Best Western Hotels & Resorts. “BW Premier Collection provides independent hoteliers with access to Best Western’s strong brand heritage, support, and sales and marketing tools—all while preserving their unique hotel identity. We look forward to welcoming other signature destination properties like this one to our growing portfolio.”

BW Premier Collection Cypress Bend Resort Golf and Conference Center is a lakefront resort that provides a serene lodging experience for business and leisure travelers, with 95 guest rooms and 14 two-bedroom suites overlooking the golf course. Additional amenities include a fitness center, scenic nature hiking trails and three on-site dining options—serving an array of fresh-cut steaks, seafood, and authentic Lousiana cuisine. The property also provides fishing reports and guided fishing excursions for those that seek expertise as they navigate the largest man-made lake in the American South. Fishing excursions include half or full-day trips with boat, tackle, and lures included.

“We are pleased to be associated with a high-profile, globally recognized brand, such as Best Western Hotels & Resorts,” said Gary Grant, general manager of Cypress Bend Resort Golf and Conference Center. “We look forward to capitalizing on the global reach that Best Western’s network can provide, while remaining true to the unique qualities that make our gorgeous resort feel like a comfortable, one-of-a-kind home away from home.”

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