The Boutique & Lifestyle Lodging Association’s (BLLA) Boutique Hotel Investment Conference will return to the Times Center in New York City on June 6, 2018. The conference’s six iteration will focus on the hospitality-adjacent industries powering the modern boutique movement with a theme of “NEXT GEN BOUTIQUE MONEY”–redefining the concept of a hotel. With lodging accommodations being reshaped by industries like wellness, fashion, fitness, nightlife, and food and beverage, the conference gives hoteliers and hospitality professionals a chance to pause and take an aerial view of the direction of the sector.
The agenda includes boutique hoteliers and veterans, including one of the founders of the modern boutique movement, Jason Pomeranc, as well asJacques and Rakel Cohen, responsible for the most infamous luxury hotel in the world, The Watergate. The CFDA will touch on the influence of fashion.
BLLA tapped into boutique’s broadening horizons last year by changing its catchphrase: “Boutique is not just a hotel, it’s an experience!” BLLA says that anyone with a thorough understanding of today’s traveler can exemplify boutique.
Refreshments during the conference will be provided by La Colombe Coffee, HOOCH, Bai, Justin’s, GTS, Skinny Pop, Voss, Hippeas, BarkThins, Vita Coco, and Sunraysia, and a gourmet lunch sponsored by the Three Kings Restaurant Group (Massoni, Rice and Gold, and Talde).
Headline sponsors include Avendra, Elavon, Greenberg Traurig, iVvy, LG Electronics, Rainmaker, Sideways, Suitelife, Enseo, The Gettys Group, Two Roads Hospitality, and Keypr. Furniture sponsor, Meridith Baer, a national staging company, is the furniture sponsor. Boutique sponsors include Berdon LLP, Tambourine, Menin Hospitality, JLT, and Jampro Trade & Investment. Lifestyle sponsors are Direct TV, Trump Hotels, and Scion Hotels & Resorts. Support is also provided by Arlo Hotels, Newmark Knight Frank, Swell, Anine Bing, The Well-Traveled Trunk, JMBM, The Lodging Conference, Amsterdam Hospitality, Interactive Sites, The CFDA, Peerless-AV, Beekeeper, and ITM Mobile.