Valencia Group Grows Portfolio

SAN ANTONIO—Hotel operator, Valencia Group, watched its portfolio grow from three, nationally recognized properties and two brands to five hotels and three brands over the winter season. The Texas-based company announced the opening of Hotel Sorella Country Club Plaza in Kansas City, Mo., and the debut of Lone Star Court in Austin, Texas.

“Our growth has been methodical and intentional,” said Doyle Graham Jr., president of Valencia Group. “We have a proven ability to create authentic and unique identities for each of our hotel brands and are thrilled to expand our collection into the dynamic Austin and Kansas City markets.”

Sorella, Italian for sister, is positioned as the “precocious sibling” to Valencia Group’s Hotel Valencia brand, which includes Hotel Valencia Riverwalk in San Antonio, Texas and Hotel Valencia Santana Row in San Jose, Calif. Hotel Sorella Country Club Plaza is the first expansion of the Hotel Sorella concept, which launched in Houston in 2009 with Hotel Sorella Citycenter. Designed to evoke the luxury and romance of a Mediterranean villa, while meshing both classic and contemporary elements, the hotel was inspired by the architecture of Seville, Spain.

Hotel Sorella Country Club Plaza features 132 guestrooms with nine suites, including a Presidential suite. A complimentary European breakfast will be served daily, and Wi-Fi will be available throughout the property at no charge. Guests can enjoy dining and curated cocktails at Rosso restaurant and Bar Rosso, plus views of the city from the rooftop pool terrace, complete with cabanas and fire pits. The hotel also offers approximately 5,700 square feet of flexible meeting and event space.


In Austin, Valencia Group premiered an upscale, retro-inspired court concept: Lone Star Court. The 123-room brand flagship was conceived with a “ranch-tech” vibe designed to appeal to both business and leisure travelers. The experience draws directly from its relaxed Texas Hill Country and savvy Austin surroundings.

Lone Star Court will feature live music by an outdoor fire pit, a dipping pool reminiscent of a swimming hole, and an onsite food trailer court. The property will also have approximately 2,000 square feet of interior meeting space, a 1,600-square-foot covered pavilion and an adjacent 1,800-square-foot lawn.

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