SANTA MONICA, Calif.—Universal Music Group (UMG) and Dakia U-Ventures recently announced the launch of UMUSIC Hotels, a new global collection of music-based experiential hotel properties, as part of their previously announced joint venture. UMUSIC Hotels’ first three announced locations will be Atlanta, Georgia; Biloxi, Mississippi; and Orlando, Florida; with additional cities across the United States and around the world to come.
Embodying each location’s unique spirit, the hotels will draw inspiration from their respective local culture and serve as creative hubs in communities around the world—promoting positive social change, education, and innovation through the power of music. Guests will discover the soul of each city through its local music heritage. UMUSIC Hotels are committed to helping their communities thrive—creating jobs for local residents, supporting local businesses and suppliers, and creating opportunities for local artists, such as the establishment of new state-of-the-art music venues.
“Every destination holds a great story just waiting to be told through its cultural heritage and its music,” said Robert Lavia, chairman at Dakia U-Ventures LLC. “Through this new concept, we will both help people discover new ways to channel their love for music and the arts and help empower the transformation of communities worldwide through cultural, inspirational, creative, and conscious collaboration. And we’re thrilled to work together with Universal Music Group who shares our vision and passion about the powerful role of culture and music for each community we touch.”
Bruce Resnikoff, president and CEO of Universal Music Enterprises, added, “Through music’s unique power to inspire and unite—especially given UMG’s unparalleled roster of artists and labels—UMUSIC Hotels will both highlight these cities’ rich music heritages and provide new opportunities for artists to reach fans in immersive, innovative and authentic ways.”
Pyramid Hotel Group has partnered with the joint venture for the United States operations of the hotels. Warren Fields, Pyramid’s CEO, added, “We’re excited to work with the Dakia U-Ventures and Universal Music Group teams to launch this new category of experiential hospitality and helping to create properties that truly embody the spirit of the communities of which UMUSIC Hotels will be a part. We share in the vision to give fans, guests, and our communities best-in-class experiences around the world.”
UMUSIC Hotels will create immersive experiences for fans, guests, and artists alike, with music and entertainment at the forefront of design and guest experience all around the globe. As part of their commitment to the local community, each property will be designed to complement the city landscape and authentically incorporate elements of the local music scene. The UMUSIC Broadwater Hotel in Biloxi will integrate a performance venue and a luxury hotel with an immersive architecture style. In Atlanta, the UMUSIC Hotel will include a holistic entertainment venue. UMUSIC Orlando’s design will similarly reflect a music-first experience for guests.