The Most Popular U.S. Destinations for Winter 2018

February 6, 2018

Data from trivago has revealed the most popular U.S. destinations based on search volume for both domestic and international travel to the country this winter. Among other insights, the data shows that more than two-thirds thirds of all search inquiries to U.S. destinations have been made by domestic travelers, the average clicked price per night in New York City is 107 percent higher than in Las Vegas, and visitors from Brazil and Argentina search for the longest stays, at seven days on average.

Based on search volume, 76 percent of international searches for destinations in the United States come from 10 countries. Travelers from Canada make up the biggest group followed by visitors from Brazil, the United Kingdom, Argentina, Australia, Germany, Mexico, Japan, Italy, and France.

This winter, Las Vegas is the most searched destination among U.S. residents traveling domestically, whereas international travelers prefer New York City. Orlando takes the third position in both rankings. On a state level, Florida is the most popular destination for domestic travelers, followed by California and Nevada.

Search behavior of U.S. travelers shows that in New York City, visitors pay an average nightly room rate of $224, which is $116 more than what they would spend for a night in Las Vegas. Miami Beach is the most expensive location within the top 10 cities, with an average clicked price per night of $256.

International visitors are willing to spend on average 48 percent more than locals for one hotel night in the United States.

Lenka Trckova, industry manager of English markets at trivago, adds, “When we look at inbound visitors, travelers taking long-haul flights from Australia and Japan are the biggest spenders, with an average clicked price per night of $287 and $274, respectively.
Also, our data reveals, that international visitors are searching for five nights and the longest winter escapes are made by travelers from Brazil and Argentina who stay seven days on average.”