Tag: STR
The Enormity of Events for Boosting Occupancy
Large-scale events enjoyed a banner year in 2016. A reemerging travel economy—combined with more lodging options than ever before and a bevy of events...
PwC Forecasts Elevated Consumer Confidence, Lodging Demand
New York–Encouraged by the prospect of a strengthening economy, U.S. lodging performance continued to improve in the first quarter of 2017 according to the...
Economy Chains Face Lack of Demand
In the rapidly expanding room pipeline of the U.S. hotel industry, one segment seems to have fallen out of favor with developers. In June...
January Sees Slight Growth in Industry
The U.S. hotel industry's occupancy remained nearly flat in STR's latest year-over-year results for January 2016, holding steady at 54 percent. However, the industry...
Hotels in Major Cities Suffer Holiday Slump
Hotel performance across the country wasn’t as merry as last year, according to STR. New York City in particular experienced a notable drop in...