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Four Wellness-Centered Recommendations for Meetings in 2019

A healthy buffet — catering for a wellness-focused meeting or event
DURHAM, N.C.—Wellness will be an essential component for meeting planners to incorporate into their 2019 events as they focus on the complete physical, mental, and social wellbeing of their attendees. The wellness market is now estimated to be worth $4.2 trillion, growing nearly twice as fast as global economic growth, as reported by The Global Wellness Institute. Diane Tighe, director of...

The One Practice That Will Earn a Meeting Planner’s Trust

Meeting Planner
Even with the best of intentions, some hotel sales managers unwittingly prioritize winning the sale before building trust with the meeting planner. By simply committing to this one practice, hotel sales managers can win the confidence of every meeting planner they meet: Full Transparency Shari Martinez, a FileMaker, Inc event manager, says the hotel sales practice of skewing the truth to...

Attendance Boost

Strong gains in transient demand over the past few years have led the U.S. lodging industry out of the depths of the recession. However, it wasn’t until 2011 that hotels began to see signs of recovery in the group demand segment. Looking forward, the people responsible for planning meetings and exhibitions are optimistic, and it appears that hotels will...