Tag: hotel marketing
Archer Hotels’ Fictional Host Elevates the Brand Experience
When LodgeWorks, a privately held hotel development and management company based in Wichita, Kan., was thinking through the concept for Archer Hotels, the inspiration...
Corralling Group Sales
For some hoteliers, group travel seems like trying to lasso wild horses. Like an unruly herd, the group market continually shifts, heading in one...