Tag: hotel branding
Hotels Play the Name Game When Creating New Brands
After decades of focusing on the baby boomer demographic, the shift is on. Hotel companies around the world are paying keen attention to millennials—or,...
Archer Hotels’ Fictional Host Elevates the Brand Experience
When LodgeWorks, a privately held hotel development and management company based in Wichita, Kan., was thinking through the concept for Archer Hotels, the inspiration...