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The Variety

New Social-Inspired Hotel Brand Aims to Attract Gen Z

MIAMI BEACH, Fla. — The Variety, a new line of boutique hotels designed for the next generation of travelers, plans to soft launch its...
Millennial group travel

Gen Zers and Millennials are More Driven by Travel Perks than Older Generations

Dallas - Gen Zers and millennials are twice as likely as their older counterparts to consider perks as the most significant factor when selecting...
Gen Z travelers

Study Reveals How Marketers Can Cater To Gen Z Travelers

Bellevue, Wash.—New findings from Expedia Group Media Solutions, the advertising arm of Expedia Group, illustrate the behaviors, attitudes, and influences of younger travelers around the...
Opening hotel room door

AHLEF, Hcareers Report Shows that Gen Z Wants to Work in Hotels

A new report shows that over 50 percent of the Gen Z demographic—the largest generation in the U.S.—is interested in pursuing a career in hospitality.
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