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Small Luxury Hotels of the World Relaunches Guest Loyalty Program

Small Luxury Hotels
Small Luxury Hotels of the World (SLH) has launched a free-to-join loyalty program–INVITED—to replace its previous program, The Club of SLH. INVITED offers all members access to exclusive rates, guaranteed benefits, and "Small Luxuries" at the company's 500 small, independently minded hotels worldwide. SLH has said that INVITED was developed after extensive research among existing members and consists of three...

Independently Minded: The Power of Soft Brands

The Hermitage Jakarta Rooftop Pool
So far in 2017, two major hotel chains have announced the addition of a new soft brand to their brand portfolios. In January, Hilton’s Tapestry Collection joined the chain’s Curio Collection, and in June, Wyndham announced the launch of the Trademark Collection, representing the company’s first foray into the soft brand space.  Soft brands are obviously popular, and this particular...

Accenture, Marriott, and 1776 Launch Travel Experience Incubator

distribution
Washington, D.C.—Accenture Interactive, Marriott International, and startup network 1776 launched the Travel Experience Incubator, a new program designed to discover and foster startups working on innovative technologies and solutions to improve the travel experience. The partnership between Marriott and its official partner, Accenture Interactive, along with participating startups, aims to co-create unique and inventive new experiences for travelers. On July 17, the companies put...

The Online Booking Channel 2.0

The relationship between OTAs and their primary breadwinners—hotels—has been closer to one of rivals than business partners. However, both partners must work together effectively to achieve optimal success. Fortunately for hotels, changes in technology and consumer behavior are creating new ways for these long-time adversaries to collaborate. New online booking channels are shifting the traditional OTA and hotel relationship by...

Expedia Launches Tool To Showcase Hotels’ Local Landmarks

Expedia Points of Interest Interaction
Seattle, Wash.–Expedia, Inc., the world’s largest online travel company, today announced EPC Points of Interest, a new tool available in Expedia Partner Central (EPC) which allows properties to create a custom list of cultural landmarks, activities, and experiences in their local neighborhoods that can be viewed on their property’s listing. EPC Points of Interest is designed to enable hotels...