Tag: data
98 Percent Of People Find Online Reviews Reliable
ReportLinker, a data company that simplifies how analysts get industry data, conducted a survey to answer three questions:
Do people trust online reviews more...
Skyrocketing Customer Acquisition Costs Impact Asset Value
Hotel owners are interested in all facets of your property’s operation and efficiency, but perhaps the most important area—the one that is always top...
The Importance of Data Scientists in Customer Loyalty
Customer loyalty is at the top of most—if not all—of the big hotel companies’ priorities. These companies’ efforts to improve and enhance loyalty have...
Navigating the Complexities of Data Privacy
Never before have we had access to the depth and breadth of customer data to deliver personalized compelling customer experiences. Mobile has changed the...
Taking Advantage of Travel Disruptions
A reality of air travel is that cancellations and delays are unavoidable, especially during the winter months. But can hotels turn a frustrating experience...