Tag: Chinese Travelers
Hualuxe Signs 22 Deals Since Brand Launch
SHANGHAI—InterContinental Hotels Group (IHG) announced the signing of 22 management contracts for Hualuxe Hotels and Resorts in just 21 months since the brand was...
Preferred Hotel Group Launches Chinese Marketing Campaign
CHICAGO—As Chinese travelers continue to gain momentum as the world’s strongest outbound travel spenders, Preferred Hotel Group showcases its commitment to this key market...
Ritz-Carlton to Target Chinese Consumers With Social Media
CHEVY CHASE, Md.—Following a year of research to deepen the understanding of Chinese consumers, The Ritz-Carlton Hotel Company has launched a new Chinese website...
Hotel Marketing Techniques to Reach New Demographics
As emerging economies continue to expand and grow, hotels are turning to new traveler demographics for expanded revenue streams.